Why exhibit at Salon du Chocolat?
Meet a highly qualified and engaged audience, showcase your craftsmanship, and present your latest innovations — these are the core missions of the Salon du Chocolat.
Grow your customer base
With nearly 115,000 visits, the Salon du Chocolat and pastry show is a powerful commercial platform.
Exhibiting gives you the opportunity to attract new customers, build loyalty with your current audience, and increase your sales. Visitors come looking for premium chocolate, and 9 out of 10 make purchases!
It’s also a chance to collect qualified leads and extend the relationship after the event through your store and website.
Key figures to remember
- 9 out of 10 visitors make purchases
- They spend an average of €102 in Paris and €74 in Lyon*
- Their main goal: buy and taste chocolate and pastries
Satisfied exhibitors**
- 80% are satisfied with the event
- 89% value the crowd size and 91% the quality of the audience
- 79% believe the show provides a strong business climate
* based on visitor satisfaction survey
** based on exhibitor satisfaction survey
Increase your visibility and brand awareness
The Salon du Chocolat attracts a wide audience: chocolate lovers, professionals, media and influencers.
Exhibiting at the show means putting your brand, your creations, and your expertise in the spotlight, reaching thousands of curious and passionate visitors.
It’s the perfect showcase to strengthen your reputation and build brand authority in the chocolate, cocoa and pastry world.
Connect with professionals
The show brings together chocolatiers, suppliers, distributors and market players. It’s the perfect place to grow your network, meet new partners, and negotiate business opportunities.
Looking to expand nationally or internationally? This is the place to form collaborations, identify distributors, or explore brand expansion.
If you are targeting a professional audience, discover our B2B Village, designed for suppliers of equipment, raw materials and packaging.
Showcase your expertise
Live demonstrations, tastings and interactive sessions allow you to bring your craft to life and explain your artisanal approach.
Visitors love the story behind a product — share your passion, inspiration and technique.
Highlighting your work builds audience engagement and strengthens your image as a premium artisan.
Spot trends and innovate
The Salon du Chocolat is a unique source of inspiration for all participants.
Observing consumer expectations and market innovations helps you anticipate trends, adjust your offering, and stay competitive. It’s also the perfect space to test new products and fine-tune your commercial strategy.