Paris & Lyon - Presentation of the Salons du Chocolat

The leading business event for the cocoa, chocolate and pastry sector

Among the most iconic events in paris, the Salon du Chocolat et de la Pâtisserie show has become a strategic meeting point for all key players in the sector. Ranked among the top 5 most visited public trade shows in france, it attracts nearly 95,000 participants each year — including professionals, influencers, and passionate visitors — all gathered around the world of premium cocoa, chocolate and fine pastry.

As a platform for visibility, commercial exchange and innovation, the salon hosts nearly 240 exhibitors, from artisan chocolatiers and pastry chefs to manufacturers, cocoa-producing countries and professional schools. In a warm, high-quality atmosphere, the event features hundreds of hours of live programming — including masterclasses, demonstrations and chocolate shows — and creates space for meaningful business connections.

A true highlight of the show, the opening night on october 28 offers an exclusive immersion into the world of fine chocolate. More than just an exhibition, the salon is a business hub and global showcase for craftsmanship, making it a key event to boost brand awareness, develop new markets, and capture high-value business opportunities.

Held in lyon, the world capital of gastronomy, since 2011, the Salon du Chocolat et de la Pâtisserie – Lyon has become the flagship event for chocolate and pastry professionals and enthusiasts in the region. Each year, over the course of three days, it brings together nearly 20,000 visitors for an experience filled with exceptional creations and rich sensory discoveries.

The event welcomes around 70 exhibitors, including leading chocolatiers, pastry chefs and artisan makers from the Rhône-Alpes region, all in an environment designed to foster new business opportunities, explore market trends and spark inspiring encounters. Chef demonstrations, chocolate fashion shows, hands-on workshops and themed experiences make the Lyon edition a high-value event for brands and rising talents in the sector. Since 2025, the merger between the Salon du Chocolat et de la Pâtisserie - Lyon and the Tourism & travel fair “Mahana” has offered visitors a unique concept that blends gastronomy, travel and lifestyle — right in the heart of Lyon.