Make your presence felt at the Salon du Chocolat by combining effective communication, strategic marketing and a well-constructed network!

Optimizing your visibility at the salon is possible through a range of targeted communication, marketing and networking solutions.

Take advantage of the 30th edition of the Salon du Chocolat — the leading event in the world of cocoa, chocolate and pastry — to boost your brand awareness, expand your professional network, and highlight your expertise to a qualified audience.

Attract thousands of passionate visitors, connect with key players in the sweet food industry, generate leads and maximize your return on investment with a 360° communication toolkit.

Use this unique opportunity to showcase your brand, promote your products and build long-lasting relationships in a setting designed for business. Position your company strategically to increase visibility, highlight your know-how, and accelerate growth on both the national and international market.

Some of our tools are listed below. If you have any questions, please fill out the contact form.

BUSINESS

Promotional insert in a Salon du Chocolat newsletter.

Newsletter Banner – Pre-Event Visitor Campaign

1 banner in 1 visitor email
Format: 640 x 100 px (other formats available upon request) 

  • Paris: €1,350 excl. VAT – based on a database of 70,000 active contacts
  • Lyon: €1,350 excl. VAT – based on a database of 10,000 active contacts
Paris : €1,350 HT / Lyon : €€1,350 HT
Promotional insert in a Salon du Chocolat newsletter.

Text Insert in Visitor Email

1 text insert (up to 300 characters) in 1 visitor email 

  • Paris: €1,300 excl. VAT – based on a database of 70,000 active contacts
  • Lyon: €935 excl. VAT – based on a database of 10,000 active contacts
Paris: €1,300 excl. VAT / Lyon: €935 excl. VAT
Fold-out map of the Salon du Chocolat.

Logo in the Visitor Floor Plan

1 logo placement in the printed floor plan distributed to visitors at the entrance of the show

  • Paris: €1,000 excl. VAT – 30,000 printed copies
  • Lyon: €200 excl. VAT – 5,000 double-sided leaflets printed
Paris: €1,000 excl. VAT / Lyon: €200 excl. VAT
On a smartphone, highlighted on a Salon du Chocolat e-ticket.

Logo on Public Entry Tickets

1 logo placement on the official Salon entry ticket purchased by visitors via our direct ticketing platform (excluding external networks and B2B tickets)

  • Paris: €4,000 excl. VAT – 40,000 tickets in circulation
  • Lyon: €2,000 excl. VAT – 10,000 tickets in circulation
Paris: €4,000 excl. VAT / Lyon: €2,000 excl. VAT

VISIBILITY

Featured on the Pastry Show stage during live demonstrations.

Advertising Spot on the Pastry Show Screen

1 advertising spot – up to 1 minute (other options available)

  • Paris: €5,000 excl. VAT – 6 times per day
  • Lyon: €2,500 excl. VAT – 2 times per day
Paris: €5,000 excl. VAT / Lyon: €2,500 excl. VAT
Promotion through sampling at the Salon du Chocolat.

Sampling

Distribution of goodies, products, or samples – 1 day – with a host/hostess present for 6 hours (other options available)

  • Paris: €2,000 excl. VAT
Paris: €2,000 excl. VAT
Visibility on the Salon du Chocolat social networks via a smartphone.

Social Media

1 feature in a basic Instagram + Facebook story – 220K combined followers

  • Paris: €1,500 excl. VAT
  • Lyon: €1,200 excl. VAT
Paris: €1,500 excl. VAT / Lyon: €1,200 excl. VAT
Speakers addressing an audience at a roundtable discussion on the chocolate industry.

Talks – Conferences

1 speaking opportunity on the Cacao Show stage or during a B2B talk – 30 to 45-minute slot

  • Paris: €2,500 excl. VAT
Paris: €2,500 excl. VAT